Description
An insightful examination of Africa’s struggle to take back its story and forge a true identity on the international scene.
The book explores the difficulty of creating an authentic African brand in the face of centuries of misinformation and misconceptions, promoting an identity that captures the diversity, resiliency, and potential of the continent while altering how Africans view themselves and how the world views Africa.
Beyond traditional branding, it examines the cultural, social, and economic factors affecting Africa’s standing in the world and provides useful tactics for legislators, corporate executives, and artists to create a unified, genuine continental story.
The book offers a critique of conventional narratives as well as a road map for an Africa that is characterised by its own values, goals, and future vision by fusing research, case studies, and progressive viewpoints.
